| 单词 | political image |
| 释义 | political imagepolitical imagethe positive or negative conceptions of its policies, programmes, and leaders which a POLITICAL PARTY has established within an electorate. The term was first used, early in the 20th-century by the English political scientist Graham WALLAS. Influenced by sociological theorists of collective and mass behaviour, he suggested that the mind of the electorate is rather like a ‘slow photographic plate’, influenced by generalized past perceptions, and ATTITUDES and evaluations, built up over a long period, rather than guided by a rational appraisal of the policies of competing parties. Subsequently the term became widely used in studies of VOTING BEHAVIOUR. It has also been much employed by those consciously seeking to transform the political image of particular political parties, e.g. by political advertising. |
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