own brand


own brand

n. A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.
own′-brand′ adj.

own brand

n (Commerce) a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturerb. (as modifier): own-brand products.

own brand

store brand
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