英语词汇“motivational research”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

单词	motivational research
释义	motivational research motivational research n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research. motivational research n (Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns. Also called: motivation research motivational research motivational research n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research. motivational research motivational research the measurement of attitudes and preferences likely to affect BUYER BEHAVIOUR. Motivational research is concerned with exploring the underlying reasons why consumers buy products, which can range from functional requirements to psychological needs like status and esteem. There are various techniques which may be employed to explore consumers' psychological needs, including in-depth interviews, psychoanalytical tests and group discussions. The results of motivational research can be used to generate ideas for new products, reposition existing products, and design ADVERTISING COPY to appeal specifically to the motives identified. See MARKETING RESEARCH.
随便看	activity sequence code activity sequence method activity series activity services division activity (software engineering) activity (soil mechanics) activity specific operating guidelines activity standard deviation activity start activity synthesis activity targets activity theories for work analysis and design activity theory activity theory usability lab activity therapist activity therapists association activity therapy activity, thermodynamic activity (thermodynamics) activity threshold activity tracker activity tracking manager activity ulcer activity vacation activity value analysis

英语词典包含2567994条英英释义在线翻译词条，基本涵盖了全部常用单词的英英翻译及用法，是英语学习的有利工具。