单词 | mission statement |
释义 | mission statementmission statementmission statementmission statementA formal “writ” by an organisation indicating its primary odbjective—e.g., the Royal College of Pathologists Mission Statement: “To promote excellence in the practice of pathology and to be responsible for maintaining standards through training assessments, examinations and professional development, to the benefit of the public.”mission statementManaged care A formal 'writ' by an organization, indicating its raison d'etre. See TQM.mission statementMission Statementmission statementan explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.mission statementan explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE. |
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