| 释义 |
market research
market researchn. The gathering and evaluation of data regarding consumers' preferences for products and services.market research or marketing researchn (Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trendsmar′ket re′search
n. the gathering and studying of data relating to consumer preferences, purchasing power, etc., usu. done prior to marketing a new product. [1925–30] Thesaurus| Noun | 1. |  market research - research that gathers and analyzes information about the moving of good or services from producer to consumermarketing researchresearch - systematic investigation to establish factsmarket analysis - marketing research that yields information about the marketplaceproduct research - marketing research that yields information about desired characteristics of the product or serviceconsumer research - marketing research that yields information about the motives and needs of different classes of consumers |
Translationsmarket (ˈmaːkit) noun1. a public place where people meet to buy and sell or the public event at which this happens. He has a clothes stall in the market. 市場(指市集) 市场（指市集） 2. (a place where there is) a demand for certain things. There is a market for cotton goods in hot countries. 市場(指銷路) 市场（指销路） verb to (attempt to) sell. I produce the goods and my brother markets them all over the world. 銷售，行銷 销售ˈmarketable adjective wanted by the public and therefore able to be sold. a marketable product. 有銷路的 可销售的ˈmarketing noun (the study of) the processes by which anything may be sold. He is in charge of marketing; (also adjective) marketing methods. 行銷，行銷學 销售，销售学 ˌmarket-ˈgarden noun a garden where fruit and vegetables are grown for sale. 自種自銷蔬果園 自产自销的果（菜）园 ˈmarket-place, ˌmarket-ˈsquare noun the open space or square in a town in which a market is held. 市集廣場 市场market price/value the price at which a thing is being sold at a particular time. What's the current market price of gold? 市價，市值 市场价格（值） market research investigation of the habits and preferences of the public in choosing what goods to buy. She does market research for a cosmetics firm. 市場調查 市场调查be on the market to be for sale. Her house has been on the market for months. 上市，出售 被供应出售market research → 市场调查zhCNmarket research
market research, organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information. , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.market research the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.MedicalSeemarketLegalSeeMarketmarket research
Market researchA technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.Market ResearchResearch into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.market research an aspect of MARKETING RESEARCH which is concerned with the collection and analysis of information about a particular market.AcronymsSeemain rotormarket research
Related to market research: market analysisSynonyms for market researchnoun research that gathers and analyzes information about the moving of good or services from producer to consumerSynonymsRelated Words- research
- market analysis
- product research
- consumer research
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