marketing logistics

marketing logistics

the analysis, planning, organization and control of all movement and storage operations connected with the PRODUCTION and DISTRIBUTION of goods.

Whereas distribution is concerned with simply moving products to customers, marketing logistics incorporates a broader responsibility for product distribution management which includes moving raw materials to factories, moving work in progress through the factory and moving finished goods from the factory to consumers. Such an integrated system involves siting of factories and warehouses and DISTRIBUTION CHANNELS used, in order to maximize the effectiveness of the system.See JUST-IN-TIME (JIT) SYSTEM.