milline

mil·line

M0302600 (mĭl′līn′)n.1. A unit of advertising copy equal to one agate line one column wide printed in one million copies of a publication.2. The cost of a unit of advertising copy.

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[mil(lion) + line.]

milline

(ˈmɪlˌlaɪn) n (Marketing) a measurement of advertising space equal to one line printed in agate appearing in one million copies of a magazine or newspaper

mil•line

(ˈmɪlˌlaɪn, mɪlˈlaɪn)

n. 1. one agate line of advertising one column in width appearing in one million copies of a periodical. 2. Also called mil′line rate`. the charge or cost per milline. (mil (lion) + line¹]

Thesaurus

Noun

1.

milline - an advertising measure; one agate line appearing in one million copies of a publicationprinting unit - a unit of measurement for printing