lowballing


low·ball

(lō′bôl′)tr.v. low·balled, low·bal·ling, low·balls Informal To underestimate or understate (a cost) deliberately: "I get hopping mad every time I see a politician lowballing the cost of his latest healthcare boondoggle" (Megan McArdle).
[From the card game of the same name.]
low′ball′ adj.

lowballing

(ˈləʊˌbɔːlɪŋ) nthe practice of offering a customer a deceptively low price