loss leader

n. A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n (Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er

n. a retail article sold at a loss in order to attract customers. Compare leader (def. 4). [1920–25] loss′-lead`ing, adj.

Thesaurus

Noun

loss leader - a featured article of merchandise sold at a loss in order to draw customersdrawing card, leaderfeature - an article of merchandise that is displayed or advertised more than other articles

Translations

offerta speciale sottocosto

loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.
In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.

FinancialSeeLoss Leader Strategy

loss leader

noun

Synonyms for loss leader

noun a featured article of merchandise sold at a loss in order to draw customers

Synonyms

drawing card
leader

Related Words

feature

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