| 释义 |
loss leader
loss leadern. A commodity offered especially by a retail store at cost or below cost to attract customers.loss leader n (Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods loss′ lead`er
n. a retail article sold at a loss in order to attract customers. Compare leader (def. 4). [1920–25] loss′-lead`ing, adj. Thesaurus| Noun | 1. |  loss leader - a featured article of merchandise sold at a loss in order to draw customersdrawing card, leaderfeature - an article of merchandise that is displayed or advertised more than other articles |
Translationsofferta speciale sottocostoloss leader
loss leader A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.
In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.FinancialSeeLoss Leader Strategyloss leader
Synonyms for loss leadernoun a featured article of merchandise sold at a loss in order to draw customersSynonymsRelated Words |