| 释义 |
opinion leaders
opinion leaders the minority of individuals in any area of social life who influence the ideas of others. LAZARSFELD et al. (1944) introduced this term in connection with their account of VOTING BEHAVIOUR and a TWO-STEP FLOW OF MASS COMMUNICATIONS.opinion leaders
opinion leaders individuals whose knowledge, skill or personality gives them an ability to influence other members of their REFERENCE GROUPS. In marketing goods and services, businesses try to identify opinion leaders and get them to try, use and endorse their product. See INFLUENCERS. |