单词 | inbound marketing |
释义 | inbound marketinginbound marketingA Web-based sales technique that offers helpful material on a website in addition to information about the company's products. The approach is designed to keep visitors coming back to the site on a regular basis. Examples include white papers, blogs, videos, e-books, glossaries, podcasts and current news. The Web opened a world of opportunities for inbound marketing. Contrast with outbound marketing. |
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