| 释义 |
greenwashing
green·wash·ing G5271150 (grēn′wŏsh′ĭng, -wôsh′-)n. The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.
[green + -washing (as in brainwashing whitewashing).]
green′washed′ adj.greenwashingThe practice of encouraging potential investors or customers to believe that a company has environmentally friendly practices, especially when these are seemingly contradictory to that company’s core business. An example might be environmental programs or initiatives launched by an oil company.IdiomsSeegreenwashgreenwashing
greenwashingMaking a point of how environment friendly a company is, when, in fact, nothing is actually done to accomplish that end. Greenwashing is false advertising in order to be more respected in today's world. See EPEAT and greenware.GreenwashingMisleading information given by an organization so as to present an environmentally responsible public image that conceals its true environmental impact.MedicalSeeGreenfieldGreenwashing
GreenwashingA slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins. |