house account

House account

A type of account at a brokerage firm that is given a high level of priority and is handled by the main office or an executive, rather than a traditional salesperson.

House Account

1. An investment account a brokerage firm uses for its own investments, rather than those on behalf of a client.

2. An investment account in a brokerage that is large or otherwise important enough to be managed from the brokerage's main office, often with a major executive as the broker.

house account

A brokerage account managed by a firm's main office or by an executive of the firm.