| 释义 |
hard sell
hard selln.1. An aggressive, high-pressure method of method of selling or promotion.2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.3. A person or group that resists pressure to buy or agree to something.hard sell n (Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell hard′ sell′
n. a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). [1950–55, Amer.] hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.See also related terms for subtle.Thesaurus| Noun | 1. | hard sell - forceful and insistent advertisingpublicizing, advertising - the business of drawing public attention to goods and services |
Translationshard sell
hard sell1. An aggressive sales technique in which the salesperson applies a significant amount of pressure on the prospective buyer. I hate coming into these shops when I'm just browsing, because someone always comes over trying to give me the hard sell.2. Someone who is resistant to sales pitches or proposals or reluctant to make a purchase or accept or agree to something. Boy, that guy was a hard sell. I had to spend nearly an hour pitching all the features of the car before he finally agreed. Because I know I don't need anything when I go into these shops to have a look around, I'm usually a hard sell for the employees there. Feel free to pitch your idea to the board, but know beforehand that they're going to be a hard sell for anything that requires additional funding.See also: hard, sell*the hard sellhigh-pressure selling techniques. (*Typically: get ~ give someone ~.) They gave me the hard sell, but I still wouldn't buy the car. The clerk gave the customer the hard sell.See also: hard, sellhard sell1. An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950] 2. A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell-I usually just hang up on them . [Late 1900s] See also: hard, sellhard sell n. a high-pressure attempt to sell something. I’m afraid I’m very susceptible to the hard sell. See also: hard, sellhard sell
hard sell an aggressive insistent technique of selling or advertising hard sell
Hard SellAn advertisement that aggressively commands attention and strongly encourages the target to purchase the product. For example, a hard sell commercial may simply state repeatedly, "Buy Smith's soap." A hard sell contrasts with a soft sell, which is less demanding.‘hard sell’ a forceful and robust approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can sometimes be successful in convincing undecided buyers. See ‘SOFT SELL.hard sell
Words related to hard sellnoun forceful and insistent advertisingRelated Words |