The term technology butler has been coined by analogy with similar terms deriving from a variety of rather gimmicky additions to the usual range of services offered by luxury hotels. These include a bow-wow butler, who is assigned to cater for the needs of canine guests, and a bath butler, who will run a bath to your desired temperature, offer a bath butler menu, where you can choose from a range of bath treatments, and bring food and drink on request during your soak.