The new use of yummy as an elaborated acronym of young urban male was coined by market analysts working for international bank HSBC, who in a recent report predicted that the future of retail was tied up with this particular demographic. Use of the term is often viewed as a 21st century equivalent to the word yuppy, an acronym of young urban professional which was coined in the early 1980s to refer to a not dissimilar concept, but now appears dated and is only used in retrospective description. However one way in which the yummy differs from the yuppy is his preoccupation with fashion and appearance, something which the word yummy conveniently implies thanks to its other informal use as an adjective meaning ‘sexually attractive’ (compare, e.g. yummy mummy).

The new use of yummy as an elaborated acronym of young urban male was coined by market analysts working for international bank HSBC, who in a recent report predicted that the future of retail was tied up with this particular demographic. Use of the term is often viewed as a 21st century equivalent to the word yuppy, an acronym of young urban professional which was coined in the early 1980s to refer to a not dissimilar concept, but now appears dated and is only used in retrospective description. However one way in which the yummy differs from the yuppy is his preoccupation with fashion and appearance, something which the word yummy conveniently implies thanks to its other informal use as an adjective meaning ‘sexually attractive’ (compare, e.g. yummy mummy).

The new use of yummy as an elaborated acronym of young urban male was coined by market analysts working for international bank HSBC, who in a recent report predicted that the future of retail was tied up with this particular demographic. Use of the term is often viewed as a 21st century equivalent to the word yuppy, an acronym of young urban professional which was coined in the early 1980s to refer to a not dissimilar concept, but now appears dated and is only used in retrospective description. However one way in which the yummy differs from the yuppy is his preoccupation with fashion and appearance, something which the word yummy conveniently implies thanks to its other informal use as an adjective meaning ‘sexually attractive’ (compare, e.g. yummy mummy).