The terms structured reality and scripted reality have only been recognized in British English since the launch of The Only Way is Essex in 2010, though the genre predates this show, based on American counterparts Jersey Shore, first shown in late 2009, and The Hills, which dates back to 2006. The word dramality, a blend of drama and reality, is an earlier term denoting a similar concept, referring to any kind of TV show that incorporates both elements of drama and reality programming.