Voted ‘Word of the Year’ in 2001 by the American Dialect Society, 9/11 entered the US and international lexicon practically overnight, despite the different date conventions in Canada, Australia and Britain (where 9/11 would usually refer to the ninth day of the eleventh month, i.e. 9th November). Following the same model, the expression BROKEN! (target document not found): 7/7 appeared in 2005 as a knee-jerk reference to the terrorist bombings in central London, which, since happening on the seventh day of the seventh month, led to an expression appropriate to date systems on both sides of the Atlantic.