There are various theories about the etymology of pwned. One of the more popular accounts is that it originated in the online computer game World of Warcraft, where a map designer misspelt owned (where own was intended to be used in the sense of ‘conquer’ or ‘dominate’). When the computer beat a player, a message along the lines of: X has been owned should have been displayed. Instead, it said: X has been pwned. A related, and perhaps more convincing theory, is that pwned derives from a simple keyboard error, p being next to o on a standard QWERTY keyboard. When players want to say owned, they regularly mistype it as pwned – so much so that the latter has become an accepted (and ‘cool’, so therefore even more popular) alternative in the gaming fraternity.