Dench was coined in 2012 by British rap artist Lethal Bizzle. Bizzle started saying the word when playing the video football game FIFA with professional footballer Emmanuel Frimpong. Together they made exclamations like “what a Dench goal” and then began saying the word on Twitter, Facebook and other social media. The expression took off and after someone printed it on a T-shirt, Bizzle and Frimpong launched a clothing brand at popular request, producing tops, baseball caps etc with captions such as “stay Dench”. The brand was an immediate success but sales rocketed when actress Judi Dench’s positive reaction was widely publicized, throwing the word itself into the media spotlight.

Dench was coined in 2012 by British rap artist Lethal Bizzle. Bizzle started saying the word when playing the video football game FIFA with professional footballer Emmanuel Frimpong. Together they made exclamations like “what a Dench goal” and then began saying the word on Twitter, Facebook and other social media. The expression took off and after someone printed it on a T-shirt, Bizzle and Frimpong launched a clothing brand at popular request, producing tops, baseball caps etc with captions such as “stay Dench”. The brand was an immediate success but sales rocketed when actress Judi Dench’s positive reaction was widely publicized, throwing the word itself into the media spotlight.