competitive strategy
From Longman Business DictionaryRelated topics: Advertising & marketing, Tradecompetitive strategycomˈpetitive ˌstrategy (also competitor strategy) [countable, uncountable] MARKETINGCOMMERCEa plan that is intended to help a company to get advantages over its competitors, or the process of making this planA successful competitive strategy depends on consistently understanding and predicting changing market conditions and customer needs. → strategy