four Os
From Longman Business Dictionaryfour Osfour Os /ˌfɔːr ˈəʊz-ˈoʊz/ nounMARKETING the four Os used to talk about the activity of marketing a product or service in relation to: OBJECT (the product or service being bought), OBJECTIVES (the reasons for buying a product or service), organization (the person buying the product or service), and OPERATION (the place where it is bought)