cognitive dissonance
From Longman Business DictionaryRelated topics: Advertising & marketing, Conditions of employmentcognitive dissonancecog‧ni‧tive dis‧so‧nance /ˌkɒgnətɪv ˈdɪsənənsˌkɑːg-/ noun [uncountable] MARKETINGHUMAN RESOURCES when someone’s behaviour goes completely against their beliefsThe cognitive dissonance between the act of firing someone and the manager’s beliefs about what is decent behaviour can be extremely painful.