drawing power
From Longman Dictionary of Contemporary Englishdrawing powerˈdrawing ˌpower noun [uncountable] an event’s, performer’s, place’s etc ability to attract people to come and see them SYN pulling powerExamples from the Corpusdrawing power• But electricity was already losing its novelty, and electrical exhibits had less and less drawing power.• Nor has he proven to have one ounce of drawing power when the team is struggling.