differentiation
Word family (noun) difference differentiation (adjective) different (verb) differ differentiate (adverb) differently
From Longman Business Dictionarydifferentiationdif‧fe‧ren‧ti‧a‧tion /ˌdɪfərenʃiˈeɪʃən/ noun [uncountable] the process of showing or seeing that one thing is different from something else → product differentiation