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单词 cannibalization
释义

cannibalization

From Longman Business DictionaryRelated topics: Advertising & marketingcannibalizationcan‧ni‧bal‧i‧za‧tion /ˌkænəbəlaɪˈzeɪʃən-bələ-/ (also cannibalisation British English) noun [uncountable] MARKETING when one of a company’s new products or activities takes sales away from an older oneWhen the retailer started a mail-order operation there was a danger of cannibalisation, with existing customers choosing to shop at home rather than creating any new business.
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更新时间:2025/1/8 11:02:46