homespun
From Longman Dictionary of Contemporary EnglishRelated topics: Material & textileshomespunhome‧spun /ˈhəʊmspʌn $ ˈhoʊm-/ adjective 1 SIMPLE/NOT COMPLICATEDhomespun ideas are simple and ordinary2 TIMhomespun cloth is woven at homeExamples from the Corpushomespun• But despite the owners' doubts, ice cream consumers liked the homespun approach to advertising.• homespun wisdom