shtick
From Longman Dictionary of Contemporary Englishshtickshtick, schtick /ʃtɪk/ noun [uncountable] American English FUNNYthe style of humour that a particular actor or comedian is typically known forExamples from the Corpusshtick• He just has a new shtick, and a marketing strategy.• She has a one-note shtick which is sometimes cute, never clever, and after a while, grating. 2.Origin shtick (1900-2000) Yiddish shtik “piece”, from Middle High German stücke