the rush
From Longman Dictionary of Contemporary Englishthe rushthe rushBUSY PLACEthe time in the day, month, year etc when a place or group of people is particularly busy → peak The café is quiet until the lunchtime rush begins. the Christmas rush → rush hour → rushExamples from the Corpusthe rush• Buy your tickets early and avoid the rush.• We're building up our stocks of books and toys to get ready for the Christmas rush.