单词 | second-mover advantage |
释义 | second-mover advantage From Longman Business Dictionary Advertising & marketingsecond-mover advantageˌsecond-mover adˈvantage [uncountable] MARKETING the advantage a company gains by not being the first to sell a new product or provide a new service, when research and development costs (=the cost of studying new ideas and planning new products) are lower and people have learned about the market from the experience of other companies → advantage |
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