tradename
From Longman Business DictionaryRelated topics: Advertising & marketing, Trade, Lawtradenametrade‧name /ˈtreɪdneɪm/ noun1[countable]MARKETING a name used for a particular product, especially to help customers recognize itThe new drug will be marketed under the tradename Ciproxin. → compare brand name2COMMERCELAWanother name for TRADEMARK