snob value/appeal
From Longman Dictionary of Contemporary Englishsnob value/appealsnob value/appealBritish EnglishPROUD something that has snob value is liked by people who think they are better than other people That kind of car has real snob appeal. → snobExamples from the Corpussnob value/appeal• Three university researchers say they now have a surprising answer: snob appeal.• These berries even have snob appeal.• And of course there is the sheer snob appeal of being able to avoid the herd.