incentivize
From Longman Dictionary of Contemporary Englishincentivizein‧cen‧ti‧vize (also incentivise British English) /ɪnˈsentəvaɪz/ verb [transitive] to give someone a reason to do something, especially by offering them a reward How should a company incentivize its employees?From Longman Business Dictionaryincentivizein‧cen‧tiv‧ize /ɪnˈsentɪvaɪz/ (also incentivise British English) verb [transitive]HUMAN RESOURCES to give someone an incentive to do something, especially to buy somethingWe will reward and incentivise customers with these new programs.