Plus, thanks to the involvement of civil rights groups, the focus of the protest aimed to hold Facebook to account for fundamental ethical and user-safety issues, beyond marketer myopia like metrics and ad adjacency.
Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return|Lara O'Reilly|September 29, 2020|Digiday
However, when advertisers have concerns about negative impact of brand adjacency to touchy issues, keyword-blocking is the primary tool media buyers have.
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond|jim cooper|September 28, 2020|Digiday
Concerned about adjacency to negative or controversial news and opinion, media buyers are finding more tactical ways to find suitable homes for their brand messages.
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond|jim cooper|September 28, 2020|Digiday
Unlike “brand safety,” which aims to protect brands from adjacency to illegal content, fraud or other indisputably offensive content or nefarious activity, brand suitability is a subjective measure of appropriateness specific to a brand.
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond|jim cooper|September 28, 2020|Digiday
The adjacency of the edge of the culvert warned him of what had befallen.
The Law-Breakers|Ridgwell Cullum
Regardless of the type of adjacency, what is significant is the element that separates the immediate from the mediated.
The Civilization of Illiteracy|Mihai Nadin
Adjacency can be in respect to the past, as expressed through the practice of keeping burial records.
The Civilization of Illiteracy|Mihai Nadin
He saw at once that a small artery had been severed, and its adjacency to the jugular made it a matter of extreme danger.
The Night Riders|Ridgwell Cullum
I fancy that he felt that he would venture anything to escape our adjacency to the battery.