It seeks to neuter the criticism of any lurking Paltrow naysayers wishing to transfer their negativity to Lively.

But Paltrow and Lively insist on deep meaning besides the grubby business of trade.

And this—hard as we strain not to admit it—is what Paltrow told her audience.

In a now-infamous impromptu speech, Paltrow told a tech conference… well, something about online hate and real-life war.