| 单词 | guerrilla marketing |
| 释义 | guerrilla marketing[ guh-ril-uh-mahr-ki-ting ] / gəˈrɪl ə ˈmɑr kɪ tɪŋ / nouna low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts: Successful guerrilla marketing is spread virally from person to person, online or by word of mouth. Sometimes guer·ril·la ad·ver·tis·ing [guh-ril-uh-ad-ver-tahy-zing] /gəˈrɪl ə ˈæd vərˌtaɪ zɪŋ/ . Origin of guerrilla marketingCoined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book Words nearby guerrilla marketingGuernica, Guernsey, Guernsey lily, Guerrero, guerrilla, guerrilla marketing, guerrilla theater, guerrilla warfare, Guesclin, Guesde, guess Dictionary.com UnabridgedBased on the Random House Unabridged Dictionary, © Random House, Inc. 2020 |
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