goodwill

noun

good·will ˌgu̇d-ˈwil How to pronounce goodwill (audio)

: a kindly feeling of approval and support : benevolent interest or concern

people of goodwill

b(1)

: the favor or advantage that a business has acquired especially through its brands and its good reputation

(2)

: the value of projected earnings increases of a business especially as part of its purchase price

(3)

: the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes

: cheerful consent

accepted the terms of the contract with goodwill

: willing effort

good-willed

ˌgu̇d-ˈwild How to pronounce goodwill (audio)

adjective

or less commonly goodwilled

Example Sentences

She has goodwill toward all her coworkers. They allowed him to keep the extra money as a gesture of goodwill.

Recent Examples on the Web While the fight plays out in the public eye, tenants are hotel-hopping or relying on the goodwill of friends.

Globe Staff, BostonGlobe.com, 10 July 2022 Riding high on goodwill from The Favourite, The Crown, and The Father, the British star has risen to the ranks of the Hollywood elite in just a few short years.

Joey Nolfi, EW.com, 1 Sep. 2021 But adding a swimming pool to cool down on hot days makes the experience more enjoyable for customers, which adds to their goodwill and loyalty towards the brand.

Blake Morgan, Forbes, 3 Aug. 2022 On the strength of goodwill that first year, Flashback was soon pulling Sam Raimi, George Romero and John Carpenter.

Christopher Borrelli, Chicago Tribune, 6 July 2022 But there’s room to grow, and Taiwan made a goodwill overture with its recent removal of barriers to U.S. beef and pork.

The Editorial Board, WSJ, 5 Aug. 2022 James Gunn’s Guardians 2 arrived with arguably more single-franchise goodwill than any previous MCU sequel.

Scott Mendelson, Forbes, 10 July 2022 Hemsworth remains almost absurdly well-suited to the title role, a golden-god himbo with crack comic timing and a seemingly bottomless well of Aussie goodwill.

Leah Greenblatt, EW.com, 8 July 2022 Part weapon, part smoking pipe, the artifact served largely as a symbolic gesture of Standing Bear’s goodwill.

Jane Recker, Smithsonian Magazine, 7 July 2022 See More

Legal Definition

goodwill

noun

good·will ˈgu̇d-ˌwil How to pronounce goodwill (audio)

: an intangible asset that is made up of the favor or prestige which a business has acquired beyond the mere value of what it sells due to the personality or experience of those conducting it, their reputation for skill or dependability, the business's location, or any other circumstance incidental to the business that tends to draw and retain customers

: the value of projected increases in the earnings of a business especially as part of its purchase price

: the excess of the purchase price of a business above the value assigned for tax purposes to its other net assets

Note: The Internal Revenue Code requires the purchaser of a business to allocate the purchase price among the various types of assets. Frequently the purchase price is greater than the sum of the values of the individual assets. The excess is labeled goodwill. Because of its indefinite life, goodwill is not amortizable as an asset. The purchaser will therefore usually try to keep the allocation to goodwill as small as possible.

goodwill

noun

as in friendship

kindly concern, interest, or support the long tradition of goodwill that exists between the United States and Canada

Synonyms & Similar Words

Relevance

friendship
generosity
cordiality
benevolence
friendliness
neighborliness
kindness
amity
kindliness
brotherhood
charity
bonhomie
good-fellowship
community
camaraderie
harmony
sympathy
empathy
collegiality
fellowship
companionship
comradeship
tolerance
rapport
cordialness
comity
gemütlichkeit
civility
concord
rapprochement
altruism
company
selflessness
affinity
unselfishness
communion
philanthropy

Antonyms & Near Antonyms

malevolence
hostility
hatred
intolerance
animosity
enmity
venom
ill will
malice
antagonism
antipathy
hate
rancor
disfavor
belligerency
incivility
quarrelsomeness
querulousness

as in willingness

cheerful readiness to do something took on the task of coaching the soccer team with lots of zeal and goodwill

Synonyms & Similar Words

willingness
enthusiasm
alacrity
zeal
gameness
amenability
geniality
warmth
obligingness
exuberance
celerity
eagerness
promptness
zest
responsiveness
fervor
speed
promptitude
quickness
swiftness
agreeableness
speediness
rapidity
heartiness
receptivity
receptiveness
gusto
good-naturedness
relish
dispatch
ardor
open-mindedness
avidity
keenness

Antonyms & Near Antonyms

indifference
slowness
uncertainty
disinterestedness
reticence
apathy
sluggishness
doubt
reluctance
delay
hesitation
lukewarmness
leisureliness
dilatoriness
resistance
halfheartedness
hesitancy
reservation
antipathy
vacillation
pokiness
unwillingness
recalcitrance
perfunctoriness
hesitance
equivocation
indisposition
disinclination
aversion
averseness

单词	goodwill
释义	goodwill noun good·will ˌgu̇d-ˈwil 1 a : a kindly feeling of approval and support : benevolent interest or concern people of goodwill b(1) : the favor or advantage that a business has acquired especially through its brands and its good reputation (2) : the value of projected earnings increases of a business especially as part of its purchase price (3) : the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes 2 a : cheerful consent accepted the terms of the contract with goodwill b : willing effort good-willed ˌgu̇d-ˈwild adjective or less commonly goodwilled Synonyms amity benevolence brotherhood charity cordiality cordialness fellowship friendliness friendship gemütlichkeit good-fellowship kindliness neighborliness See all Synonyms & Antonyms Example Sentences She has goodwill toward all her coworkers. They allowed him to keep the extra money as a gesture of goodwill. Recent Examples on the Web While the fight plays out in the public eye, tenants are hotel-hopping or relying on the goodwill of friends. Globe Staff, BostonGlobe.com, 10 July 2022 Riding high on goodwill from The Favourite, The Crown, and The Father, the British star has risen to the ranks of the Hollywood elite in just a few short years. Joey Nolfi, EW.com, 1 Sep. 2021 But adding a swimming pool to cool down on hot days makes the experience more enjoyable for customers, which adds to their goodwill and loyalty towards the brand. Blake Morgan, Forbes, 3 Aug. 2022 On the strength of goodwill that first year, Flashback was soon pulling Sam Raimi, George Romero and John Carpenter. Christopher Borrelli, Chicago Tribune, 6 July 2022 But there’s room to grow, and Taiwan made a goodwill overture with its recent removal of barriers to U.S. beef and pork. The Editorial Board, WSJ, 5 Aug. 2022 James Gunn’s Guardians 2 arrived with arguably more single-franchise goodwill than any previous MCU sequel. Scott Mendelson, Forbes, 10 July 2022 Hemsworth remains almost absurdly well-suited to the title role, a golden-god himbo with crack comic timing and a seemingly bottomless well of Aussie goodwill. Leah Greenblatt, EW.com, 8 July 2022 Part weapon, part smoking pipe, the artifact served largely as a symbolic gesture of Standing Bear’s goodwill. Jane Recker, Smithsonian Magazine, 7 July 2022 See More Word History First Known Use before the 12th century, in the meaning defined at sense 1a Phrases Containing goodwill goodwill ambassador goodwill ambassador Kids Definition goodwill noun good·will ˈgu̇d-ˈwil : kind feelings or attitude Legal Definition goodwill noun good·will ˈgu̇d-ˌwil 1 : an intangible asset that is made up of the favor or prestige which a business has acquired beyond the mere value of what it sells due to the personality or experience of those conducting it, their reputation for skill or dependability, the business's location, or any other circumstance incidental to the business that tends to draw and retain customers 2 a : the value of projected increases in the earnings of a business especially as part of its purchase price b : the excess of the purchase price of a business above the value assigned for tax purposes to its other net assets Note: The Internal Revenue Code requires the purchaser of a business to allocate the purchase price among the various types of assets. Frequently the purchase price is greater than the sum of the values of the individual assets. The excess is labeled goodwill. Because of its indefinite life, goodwill is not amortizable as an asset. The purchaser will therefore usually try to keep the allocation to goodwill as small as possible. goodwill noun 1 as in friendship kindly concern, interest, or support the long tradition of goodwill that exists between the United States and Canada Synonyms & Similar Words Relevance friendship generosity cordiality benevolence friendliness neighborliness kindness amity kindliness brotherhood charity bonhomie good-fellowship community camaraderie harmony sympathy empathy collegiality fellowship companionship comradeship tolerance rapport cordialness comity gemütlichkeit civility concord rapprochement altruism company selflessness affinity unselfishness communion philanthropy Antonyms & Near Antonyms malevolence hostility hatred intolerance animosity enmity venom ill will malice antagonism antipathy hate rancor disfavor belligerency incivility quarrelsomeness querulousness See More 2 as in willingness cheerful readiness to do something took on the task of coaching the soccer team with lots of zeal and goodwill Synonyms & Similar Words willingness enthusiasm alacrity zeal gameness amenability geniality warmth obligingness exuberance celerity eagerness promptness zest responsiveness fervor speed promptitude quickness swiftness agreeableness speediness rapidity heartiness receptivity receptiveness gusto good-naturedness relish dispatch ardor open-mindedness avidity keenness Antonyms & Near Antonyms indifference slowness uncertainty disinterestedness reticence apathy sluggishness doubt reluctance delay hesitation lukewarmness leisureliness dilatoriness resistance halfheartedness hesitancy reservation antipathy vacillation pokiness unwillingness recalcitrance perfunctoriness hesitance equivocation indisposition disinclination aversion averseness See More
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goodwill

noun

Synonyms

Example Sentences

Word History

Phrases Containing goodwill

Kids Definition

noun

Legal Definition

noun

noun