psychographics
noun
psy·cho·graph·ics ˌsī-kə-ˈgra-fiks 
plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also : variables or trends identified through such research
psychographic
ˌsī-kə-ˈgra-fik
adjective psychographically
ˌsī-kə-ˈgra-fi-k(ə-)lē
adverb 
Example Sentences
Recent Examples on the Web In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics. 
Anne Nelson, The New Republic, 26 Aug. 2022 Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research. Peggy Anne Salz, Forbes, 16 June 2022 This complicates deriving common planning metrics like demographics and psychographics at the user level. Brad Adgate, Forbes, 20 May 2022 Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics). Groupshop, Forbes, 14 Apr. 2022 However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners. Expert Panel®, Forbes, 4 Jan. 2022 Start by learning more about them in terms of demographics and psychographics. Shaan Rais, Forbes, 12 Oct. 2021 An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers? Randy Shattuck, Forbes, 5 July 2021 Choosing a platform based on the age, psychographics and demographics of your audience. Matt Maher, Forbes, 23 June 2021 See More
Anne Nelson, The New Republic, 26 Aug. 2022 Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research. Peggy Anne Salz, Forbes, 16 June 2022 This complicates deriving common planning metrics like demographics and psychographics at the user level. Brad Adgate, Forbes, 20 May 2022 Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics). Groupshop, Forbes, 14 Apr. 2022 However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners. Expert Panel®, Forbes, 4 Jan. 2022 Start by learning more about them in terms of demographics and psychographics. Shaan Rais, Forbes, 12 Oct. 2021 An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers? Randy Shattuck, Forbes, 5 July 2021 Choosing a platform based on the age, psychographics and demographics of your audience. Matt Maher, Forbes, 23 June 2021 See More Word History
Etymology
psych- + -graphics (as in demographics)
First Known Use
1968, in the meaning defined above