product placement
noun
: the inclusion of a product in a television program or film as a form of paid advertisement
Example Sentences
Recent Examples on the Web Viewers have taken notice of Fiji’s bold product placement, one of several since a stunt at the 2019 Golden Globes wherein a model holding a tray of Fiji Water bottles upstaged nominees and guests on the red carpet. 
Esther Zuckerman, WSJ, 11 Aug. 2022 The result is a different kind of product placement. Brian Steinberg, Variety, 18 July 2022 Cigarette companies had advertised in youth magazines, paid for product placement in cartoons, and used youth celebrities until federal law banned them from marketing to younger people. Wired, 12 July 2022 The families pointed to the way the company portrayed the AR-15-style Bushmaster rifle as a weapon of war, with the use of slogans and product placement in video games that invoked combat violence. New York Times, 15 Feb. 2022 Talent representation firms have worked with marketers on talent tie-ins and product placement, and are increasingly pairing brands with performers and creators—both A-list celebrities and digital-native personalities. Suzanne Vranica, WSJ, 16 Dec. 2021 In that lawsuit, families of the victims argued that gun maker Remington irresponsibly marketed the weapon used in the shooting to at-risk young men such as the Sandy Hook gunman through product placement in violent video games. Alan Cohen, NBC News, 4 June 2022 The families’ lawsuit argued that Remington marketed the semiautomatic weapon specifically to young and at-risk men with suggestive advertising and product placement in violent video games. Glenn Kessler, Anchorage Daily News, 2 Mar. 2022 Involvement in the film depends on how much a person or business contributes, and opportunities range from a name listed in the credits to playing a recurring extra to speaking roles to product placement. Domenica Bongiovanni, The Indianapolis Star, 23 June 2022 See More
Esther Zuckerman, WSJ, 11 Aug. 2022 The result is a different kind of product placement. Brian Steinberg, Variety, 18 July 2022 Cigarette companies had advertised in youth magazines, paid for product placement in cartoons, and used youth celebrities until federal law banned them from marketing to younger people. Wired, 12 July 2022 The families pointed to the way the company portrayed the AR-15-style Bushmaster rifle as a weapon of war, with the use of slogans and product placement in video games that invoked combat violence. New York Times, 15 Feb. 2022 Talent representation firms have worked with marketers on talent tie-ins and product placement, and are increasingly pairing brands with performers and creators—both A-list celebrities and digital-native personalities. Suzanne Vranica, WSJ, 16 Dec. 2021 In that lawsuit, families of the victims argued that gun maker Remington irresponsibly marketed the weapon used in the shooting to at-risk young men such as the Sandy Hook gunman through product placement in violent video games. Alan Cohen, NBC News, 4 June 2022 The families’ lawsuit argued that Remington marketed the semiautomatic weapon specifically to young and at-risk men with suggestive advertising and product placement in violent video games. Glenn Kessler, Anchorage Daily News, 2 Mar. 2022 Involvement in the film depends on how much a person or business contributes, and opportunities range from a name listed in the credits to playing a recurring extra to speaking roles to product placement. Domenica Bongiovanni, The Indianapolis Star, 23 June 2022 See More Word History
First Known Use
1982, in the meaning defined above