mantra
noun
man·tra ˈmän-trə 
also ˈman-,
or ˈmən-
: a mystical formula of invocation (see invocation sense 2) or incantation (as in Hinduism)
also : watchword sense 2
"diversity" has become our multicultural mantra 
Manning Marable
Manning Marable mantric
ˈmän-trik
adjective also ˈman-
or ˈmən-
Example Sentences
a businessman whose mantra is “bigger is better”
Recent Examples on the Web This Etsy shop customizes beautiful Elvan necklaces with a name, date, or mantra of choice. Sophie Dweck, Town & Country, 3 Sep. 2022 Spencer responded, reiterating his mantra and purpose. Charmaine Patterson, Peoplemag, 30 Aug. 2022 Light up any room with this neon sign, customized with their name, mantra or any other phrase that'll make their space feel more like home. Alyssa Gautieri, Good Housekeeping, 26 Aug. 2022 Amazon's mantra seems simple and familiar: go big, or go home. Mark Faithfull, Forbes, 25 July 2022 Thought to originate from 19th-century British Prime Minister Benjamin Disraeli, it was adopted by Queen Elizabeth's late mother, the Queen Mother, and is now the royal family's go-to mantra for contentious public matters. Phil Boucher, PEOPLE.com, 16 June 2022 So, why the confidence-boosting mantra on her mirror? Julie Vadnal, Vogue, 10 June 2022 In 2022, that mantra captures the mood of the moment. Terry Baddoo, USA TODAY, 29 May 2022 The one thing that Filo — the principal editor for this episode — and her team had to consider was the mantra-like repetition of its title in the editing suite. A.d. Amorosi, Variety, 18 Aug. 2022 See More
Sophie Dweck, Town & Country, 3 Sep. 2022 Spencer responded, reiterating his mantra and purpose. Charmaine Patterson, Peoplemag, 30 Aug. 2022 Light up any room with this neon sign, customized with their name, mantra or any other phrase that'll make their space feel more like home. Alyssa Gautieri, Good Housekeeping, 26 Aug. 2022 Amazon's mantra seems simple and familiar: go big, or go home. Mark Faithfull, Forbes, 25 July 2022 Thought to originate from 19th-century British Prime Minister Benjamin Disraeli, it was adopted by Queen Elizabeth's late mother, the Queen Mother, and is now the royal family's go-to mantra for contentious public matters. Phil Boucher, PEOPLE.com, 16 June 2022 So, why the confidence-boosting mantra on her mirror? Julie Vadnal, Vogue, 10 June 2022 In 2022, that mantra captures the mood of the moment. Terry Baddoo, USA TODAY, 29 May 2022 The one thing that Filo — the principal editor for this episode — and her team had to consider was the mantra-like repetition of its title in the editing suite. A.d. Amorosi, Variety, 18 Aug. 2022 See More Word History
Etymology
Sanskrit, sacred counsel, formula, from manyate he thinks; akin to Latin mens mind — more at mind
First Known Use
1795, in the meaning defined above