Recent Examples on the WebThe burgeoning interest in brain and the overall cognitive health has spurred a growing number of consumer brands, including IQ Bar, Cerebelly and Memore, to further explore the functional food aisle outside of the traditional supplements space. Douglas Yu, Forbes, 21 Sep. 2021 Ten years of producing organic mushroom products have made this superfood brand a go-to in the functional food space. Anna Haines, Forbes, 10 June 2021 Its popularity as a functional food has since made its way to the US. Cynthia Sass, Mph, Health.com, 9 June 2021 The key is knowing the difference between fun food shopping and functional food shopping, and exploiting it to your advantage. Carla Lalli Music, WSJ, 28 Mar. 2019