单词 | clickstream |
释义 | clickstreamnoun click·stream ˈklik-ˌstrēm plural clickstreams : a record of the activity (such as clicks) of a user on a website This data isn't being grabbed by the NSA or FBI, but by commercial brokers who buy complete "clickstreams," or Internet browsing records, of millions of people. A report earlier this year from Jupiter Communications indicated that even in the generally tech-savvy world of online retailers, only 22 percent of companies manage to make productive use of the consumer clickstream data (the interactions of an individual consumer with a retailer's Web site) available to them. |
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