ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …
Lee Weiner
Lee Weiner
Example Sentences
Recent Examples on the Web Google did this only after being able to see what all its rivals had bid, due to its dominance of the publisher ad server market, the complaint alleges. Keach Hagey, WSJ, 14 Jan. 2022 The company has tried for years to make its platform a better destination for ads that generate measurable sales, and rebuilt its ad server in 2019 and 2020 to meet marketer demands. New York Times, 5 May 2022 Sizmek, which makes an ad server primarily for ad agencies, not publishers, filed for chapter 11 bankruptcy protection and was purchased by Amazon.com Inc. in 2019. Keach Hagey, WSJ, 21 Jan. 2022 The lifecycle of an ad trade flows through these three software components— the ad server, the exchanges, and the buying tools—and begins the moment a user visits a webpage. Daniel Tenreiro, National Review, 8 June 2021 The French authority criticized Google for favoring its DoubleClick for Publishers ad server where publishers sell ad space and its AdX or DoubleClick Ad Exchange where publishers sell page impressions to advertisers. Fortune, 7 June 2021 Each exchange then holds an auction, picks a winning bid, and returns it to the ad server. Daniel Tenreiro, National Review, 8 June 2021 When a bid is won, a call is made to the buyers’ ad server to serve the ad into the ad slot. Dr. Augustine Fou, Forbes, 10 May 2021 Fledge is meant to let an advertiser use an ad server to upload its own first-party data, Google said. Alexandra Bruell, WSJ, 16 Mar. 2021 See More
Keach Hagey, WSJ, 14 Jan. 2022 The company has tried for years to make its platform a better destination for ads that generate measurable sales, and rebuilt its ad server in 2019 and 2020 to meet marketer demands. New York Times, 5 May 2022 Sizmek, which makes an ad server primarily for ad agencies, not publishers, filed for chapter 11 bankruptcy protection and was purchased by Amazon.com Inc. in 2019. Keach Hagey, WSJ, 21 Jan. 2022 The lifecycle of an ad trade flows through these three software components— the ad server, the exchanges, and the buying tools—and begins the moment a user visits a webpage. Daniel Tenreiro, National Review, 8 June 2021 The French authority criticized Google for favoring its DoubleClick for Publishers ad server where publishers sell ad space and its AdX or DoubleClick Ad Exchange where publishers sell page impressions to advertisers. Fortune, 7 June 2021 Each exchange then holds an auction, picks a winning bid, and returns it to the ad server. Daniel Tenreiro, National Review, 8 June 2021 When a bid is won, a call is made to the buyers’ ad server to serve the ad into the ad slot. Dr. Augustine Fou, Forbes, 10 May 2021 Fledge is meant to let an advertiser use an ad server to upload its own first-party data, Google said. Alexandra Bruell, WSJ, 16 Mar. 2021 See More Word History
First Known Use
1996, in the meaning defined above