captation
noun
cap·ta·tion
kapˈtāshən
plural -s
1
: an attempt to achieve or acquire something (as favor or applause) especially artfully
the candidate's obvious captation
2
: the making of an ad captandum appeal
Word History
Etymology
Latin captation-, captatio, from captatus (past participle of captare to chase, strive to seize) + -ion-, -io -ion