Meanwhile, a chocolate brown border added to the broadloom antelope-print carpet (perfect for disguising paw prints from Caroline's pups) grounds the look and gives a custom feel. Amanda Sims Clifford, House Beautiful, 10 Sep. 2021 There wasn’t enough time to produce a custom rug, so instead Ms. Frampton layered a patterned area rug over a large broadloom. Rima Suqi, WSJ, 12 May 2021 In the 1950s and ’60s, my mother would go to the original shop, ABC Carpet, which was across the street at 881 Broadway, to buy broadloom. Reggie Nadelson, New York Times, 28 Oct. 2020 The culprit: inexpensive nylon broadloom that had given rise to tacky bicolor shags and multishaded, sculpted cut pile. Allison Duncan, WSJ, 22 Feb. 2020