brand building

noun

variants or brand-building

: the activities associated with establishing and promoting a brand

Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.

Heather Green, Business Week, 29 Sept. 2008

brand builder noun

or brand-builder

plural brand builders or brand-builders

These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market …

Hal Espen, New York Times Magazine, 21 Mar. 1999

First Known Use

1990, in the meaning defined above

单词	brand building
释义	brand building noun variants or brand-building : the activities associated with establishing and promoting a brand Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation. Heather Green, Business Week, 29 Sept. 2008 brand builder noun or brand-builder plural brand builders or brand-builders These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … Hal Espen, New York Times Magazine, 21 Mar. 1999 Word History First Known Use 1990, in the meaning defined above
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