the distribution or redemption of promotional coupons
couponing in American English
(ˈkuːpɑnɪŋ, ˈkjuː-)
noun
1.
the practice of distributing discount coupons to consumers as a form of product promotion
2.
the activity of seeking out or saving discount coupons to save money on food or household purchases
Word origin
[1950–55; coupon + -ing1]This word is first recorded in the period 1950–55. Other words that entered Englishat around the same time include: bleep, conflict of interest, drip-dry, speech recognition, wiretap-ing is a suffix of nouns formed from verbs, expressing the action of the verb or itsresult, product, material, etc. (the art of building; a new building; cotton wadding). It is also used to form nouns from words other than verbs (offing; shirting). Verbal nouns ending in -ing are often used attributively (the printing trade) and in forming compounds (drinking song). In some compounds (sewing machine), the first element might reasonably be regarded as the participial adjective, -ing, the compound thus meaning “a machine that sews,” but it is commonly taken as a verbalnoun, the compound being explained as “a machine for sewing”
Examples of 'couponing' in a sentence
couponing
They do drive footfall, but they are not as effective as more targeted couponing.