They could do a better job of publicizing the chili cook-off.
cook-off in British English
(ˈkʊkˌɒf)
noun
US
a cooking competition in which the contestants each prepare dishes for judging either by a group of judges or by the general public
cook-off in American English
(ˈkʊkˌɔf)
US
noun
a cooking contest in which participants prepare their own recipes, as for chili or barbecued spare ribs, held as a public event, usually outdoors, with the food for sale to the public