the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy
Examples of 'market segmentation' in a sentence
market segmentation
This study contributes to the green market segmentation of smartphones.
Jui-Che Tu, Xiu-Yue Zhang, Sin-Yi Huang 2018, 'Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers' PerceivedValues', Sustainabilityhttps://www.mdpi.com/2071-1050/10/12/4446. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
Market segmentation divides the market into small groups of consumers who share similar characteristics.
J. Buitrago-Vera, C. Escribá-Pérez, A. Baviera-Puig, L. Montero-Vicente 2016, 'Consumer segmentation based on food-related lifestyles and analysis of rabbit meatconsumption', World Rabbit Sciencehttp://polipapers.upv.es/index.php/wrs/article/view/4229. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
There exists an optimal market segmentation of the two channels in the dual-channel healthcare system.
Xiaoli Wang, Zhiyong Zhang, Jun Zhao, Yongqiang Shi 2019, 'Impact of Telemedicine on Healthcare Service System Considering Patients' Choice',Discrete Dynamics in Nature and Societyhttp://dx.doi.org/10.1155/2019/7642176. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
These findings lend themselves to market segmentation and marketing strategies on hiking tourism.
Shengxiang She, Yunzhang Tian, Lin Lu, Iveta Eimontaite, Ting Xie, Yan Sun 2019, 'An Exploration of Hiking Risk Perception: Dimensions and Antecedent Factors', International Journal of Environmental Research and Public Healthhttps://www.mdpi.com/1660-4601/16/11/1986. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
We find the existence of market segmentation and different impacts of the policy between markets.
Hyun No Kim, Ik-Chang Choi 2018, 'The Economic Impact of Government Policy on Market Prices of Low-Fat Pork in SouthKorea: A Quasi-Experimental Hedonic Price Approach', Sustainabilityhttp://www.mdpi.com/2071-1050/10/3/892. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
These standards are primarily based on the criteria of market segmentation.
Kosar Ljiljana 2014, 'Lifestyle hotels: New paradigm of modern hotel industry', Turističko Poslovanjehttp://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2014/0354-30991414039K.pdf. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
This finding demonstrates that the income levels above $60,000 and around $40,000 have potential market segmentation.
GwanSeon Kim, Jun Ho Seok, Tyler B. Mark 2018, 'New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market',Sustainabilityhttp://www.mdpi.com/2071-1050/10/9/3166. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
Psychographics has been shown to be a valuable market segmentation path in understanding consumer preferences.
Hui Liu, Yinghui Huang, Zichao Wang, Kai Liu, Xiangen Hu, Weijun Wang 2019, 'Personality or Value: A Comparative Study of Psychographic Segmentation Based on anOnline Review Enhanced Recommender System', Applied Scienceshttps://www.mdpi.com/2076-3417/9/10/1992. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)