an offensive manoeuvre that breaks through an enemy's defensive position
5. Also called: market penetration
the proportion of the total number of potential purchasers of a product or service who either are aware of its existence or actually buy it
6. another name for depth of field
Examples of 'market penetration' in a sentence
market penetration
Strategy varies with market potential and ease of market penetration.
Times, Sunday Times (2013)
Fitness club memberships last year rose from 9.2 million to 9.7 million, boosting market penetration from 14.3 per cent to 14.9 per cent.
Times, Sunday Times (2017)
Litigation funders and after-the-event insurers have established themselves but there is little information yet about their marketpenetration or success.
Times, Sunday Times (2011)
The logic is that, as market penetration in one area gets to a stage that makes further progress difficult, less mature businesses offer further growth.